Selection standards

At Excel Friesian Auction we are looking for Friesian foals with abundant quality. The three pillars on which the foal selection is based are:

  • Correct conformation
  • Interesting pedigree
  • Good movement mechanism
  • A maximum 5% inbreeding is required and a low degree of relatedness preferred

Excel Friesian Auction focuses on fillies that are suitable as a broodmare in the futre, colts that are possible stallion prospects and foals specifically selected for the dressage sport.



The set-up costs for participation in the auction are €375,- excl. VAT.
What is covered in the set-up costs?

  • An alluring promotion video is shot
  • A professional photographer takes exquisite photos
  • We write an appealing marketing text about the foal
  • We develop a sophisticated marketing campaign.

    For sales in the auction an auction fee of 10% of the knock-down auction price applies. Every foal in the auction starts at 4.000 euro. Signing up a foal for the auction is obviously entirely free of charge. The foals are viewed at home or at an inspection and possibly selected for the auction. After a foal is selected for the auction, you are sent a contract per email. During the video day the foal undergoes a clinical examination by an independent veterinarian.


The selected foals all attend the so-called photo- and video day. The exact location is to be announced, but is situated in the center of the Netherlands. For the perfect shot one needs the perfect conditions. At the video day, the foals must be presented ‘show ready’. Of course, participants receive further details on that topic later. During the video day, a team of professionals are present to dott the i’s and present your foals in an optimal manner.

Do you already have questions regarding the selection procedure? Ask them here.


Has your foal been selected for the auction? Congratulations! The auction organisation has drawn up an insurance policy for the foal auction in cooperation with EFO Horse Insurance. This insurance policy is tailored to the particular risks of an auction and the accompanying preparations. The insurance premium of a foal is €120,- per foal including insurance tax.

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